Media Outreach and Training

If you have ideas that merit greater public attention, we can help shape and present your story, develop media events, and get headlines. We have helped our clients gain prominent placements in major print and broadcast outlets across the country. Whether it is new research, a new project, or a new approach to change policy and practice,  we’ll help you identify the best angles, targets, vehicles and outlets to draw attention. We can also provide media training for your team including how to work with the media, organize outreach campaigns, handle the opposition, speak with authority, and play a leadership role as advocates for change.

 Services in this area include:

• Developing media calendars and comprehensive media outreach plans.

• Writing news materials, including press releases, pitch letters, and media statements.

• Pitching events and spokespeople to reporters, producers at print and broadcast outlets nationwide.

• Organizing briefings and interviews with K-12 and higher education reporters nationwide.

• Preparing spokespeople for interviews, including talking point preparation.

• Producing presentation materials and video assets.

• Training leaders and staff on working with the media.