Strategic Communications Planning

As organizations seek to advance new issues, grow and change, they need to develop and implement a comprehensive game plan to achieve their goals.

We can help you define what success is and think through how you can change policy or practice or build support for new ideas.  By working with staff and leadership, we develop an actionable plan that helps you set milestones, analyze the landscape and audiences, and shape the strategies and activities that can help them meet their objectives.

We help new organizations get off the ground and assist well-established institutions reposition themselves to address emerging needs in their fields and take advantage of new opportunities. 

We can help you create and execute comprehensive strategies for your whole organization or for specific projects or programs.

Services in this area include:

  • Assessing current organizational communications, including capacity and staffing, technology, leadership, and integration into the organization.

  • Developing messages and message vehicles to ensure consistency and credibility in your outreach efforts.

  • Creating and executing comprehensive communications plans with clear timelines and responsibilities for organizations, coalitions, or advocates to move the agenda forward.

  • Facilitating strategic partnerships and leadership outreach to widen your influence.

  • Developing and promoting creative policy and research agendas to elevate your ideas in a crowded landscape.

  • Creating fundraising and business plans.

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Making communications a strategic part of your organization

"Through the years we have relied on CommunicationWorks to help articulate who we are and what we are learning across our network of 36,000 institutions. They have documented our impact, helped shape our big ideas, and drawn attention to our newest ventures as we have grown and taken on new challenges. They are crucial partners who have earned our trust in all areas of education communications.”

Mark Elgart, President and CEO
Cognia